One of my favorite articles in People is always the “What’s In Your Bag” feature. I like to see the must-haves and go-to’s of celebrities, and finding out what we do (and most often do not) consider our essentials. Along those lines I started thinking about my must-haves as a marketing professional– while most of these don’t […]
What does the phrase ‘marketing metrics’ mean to you? To many people, marketing metrics are about how many followers you have, how many times your marketing emails are opened, and how much traffic you get to your website. But how important are these metrics to your leadership team? While they are important aspects to your […]
It’s a question we are getting asked more and more by clients and prospective clients. Is it just the latest jargon? Is it important? Can we ignore? Well, this piece of ‘jargon’ is actually extremely valuable, especially in professional services. So, let start with the what it is. An ‘MQL’ is an acronym for a […]
In their 2017 benchmarking survey, ITSMA found that, “87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, strong majorities say that ABM drives improvement in the “Three R’s” of strategic marketing: Reputation, Relationships, and Revenue.” This is because of the power of personalisation.
Welcome to our December update. This year really has flown by, hasn’t it? I have just literally sent out our last proposal for 2017 – keep your fingers crossed for us – an exciting SEO project if we can win it. So, after sending this update it’s time to settle back with a nice mulled cider […]
Welcome to our November update. Have you seen this year’s John Lewis advert? I love this time of year when the Christmas adverts come out. As a marketer, I always enjoy seeing how retailers try to ‘out-do’ each other and which advert drops into the ‘memorable’ bucket.
Welcome to our September update. This month I want to introduce you to several new services that we are now able to offer clients.
Welcome to our August update. Is the summer really nearing its end? Sad times. I hope you’ve had an enjoyable one. I have decided to concentrate this month’s update on four letters that are on everyone’s lips; especially here in Europe: GDPR.
Why are so many multinational firms getting their marketing strategies so wrong when it comes to emerging markets?
Welcome to our latest monthly update. I have to start by saying a big thank you to everyone for their kind words after our recent one year anniversary. It has been an incredible journey and now the cakes have been eaten we’re fully focused on continuing our growth in year 2!