With GDPR taking over offices over the last few months, companies have had to make huge adjustments to marketing approaches. The legislation saw firms put in place fresh processes for obtaining new permissions, revisit privacy policies, rethink the way they contact new and existing customers, and completely overhaul how they manage data. All the changes […]
Unless you’ve been living under a rock for the last decade, you’ll know that social media has become a huge phenomenon. What started as a way to keep friends connected has snowballed into one of the biggest marketing channels of the 21st century. As social networks become more advanced and intricate, it can be hard […]
Social media has become a buzz-phrase that regularly occupies headlines. In 2018, it’s used just as much for marketing as it is for keeping friends connected. Yet, firms in the professional services industry can still fall into the misconception of thinking that their firm doesn’t need a social media presence; after all, what business can […]
Landing pages are an important part of any marketing mix, but especially marketing campaigns that are focused on inbound leads. The impact of generating clicks through adverts or traction on social is often lost if potential leads are directed to a home page rather than a focused ‘landing page’. Landing pages enable firms to display […]
One of my favorite articles in People is always the “What’s In Your Bag” feature. I like to see the must-haves and go-to’s of celebrities, and finding out what we do (and most often do not) consider our essentials. Along those lines I started thinking about my must-haves as a marketing professional– while most of these don’t […]
What does the phrase ‘marketing metrics’ mean to you? To many people, marketing metrics are about how many followers you have, how many times your marketing emails are opened, and how much traffic you get to your website. But how important are these metrics to your leadership team? While they are important aspects to your […]
It’s a question we are getting asked more and more by clients and prospective clients. Is it just the latest jargon? Is it important? Can we ignore? Well, this piece of ‘jargon’ is actually extremely valuable, especially in professional services. So, let start with the what it is. An ‘MQL’ is an acronym for a […]
In their 2017 benchmarking survey, ITSMA found that, “87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, strong majorities say that ABM drives improvement in the “Three R’s” of strategic marketing: Reputation, Relationships, and Revenue.” This is because of the power of personalisation.
Welcome to our December update. This year really has flown by, hasn’t it? I have just literally sent out our last proposal for 2017 – keep your fingers crossed for us – an exciting SEO project if we can win it. So, after sending this update it’s time to settle back with a nice mulled cider […]
Welcome to our November update. Have you seen this year’s John Lewis advert? I love this time of year when the Christmas adverts come out. As a marketer, I always enjoy seeing how retailers try to ‘out-do’ each other and which advert drops into the ‘memorable’ bucket.