As the end of the year approaches, the time has come to make your marketing resolutions for 2020. Choosing your ‘genuine’ resolutions is never easy. With economic uncertainties, new business priorities and not to mention new marketing technologies and tactics, finding your focus for 2020 can feel daunting. So, we’ve compiled 5 key resolutions based […]
We all know the importance of blogging and the benefits an engaging blog can bring, but as important as blogs are, let’s be honest we know that keeping up a regular blogging schedule with engaging and fresh content can be a challenge. So, to help keep the creative juices flowing we’ve highlighted some of our […]
This month I’m delighted to be speaking to Louise Harvey, recently appointed Marketing Director of our client LaunchPad, a company whose recruitment automation and video interviewing platform helps organisations future-proof their recruitment strategies and transforms the candidate experience. Here’s her 5 minutes with… What is your marketing background? I studied Marketing and Tourism Management when […]
Content is critical to any successful professional services marketing function, but have you considered that limiting your content focus solely to your inbound marketing efforts might be a wasted opportunity? As you start planning for 2020, we thought it might be helpful to share how content can be a driver to success in several other […]
The new year is all about thinking afresh, new starts and resolutions, and your marketing is of course no exception. Creating a marketing plan in professional services is always challenging – prospective clients are expecting more for less, and competition has never been so great. So, I thought I’d share a few thoughts on the […]
Oh, the email newsletter. That ‘task’ which always falls to the bottom of your marketing priorities. And the email that many regard as ‘pointless’. In this blog I’m going to attempt to fight its corner! Long live the newsletter… In this exciting world of social media and email sequences and workflows offered through marketing automation […]
This month I’m delighted to be speaking to Desire Stevens, Director of Marketing & Client Services, at The Pacific Institute, an organisation that specialises in creating mindsets for high performance. Here’s her 5 minutes with… What is your Marketing Background? My route into marketing has not been in the traditional sense. My background is actually […]
It’s no surprise how important content marketing is to professional services firms – it’s one of the best marketing investments a firm can make. It will let you forge a connection with your prospects while showcasing your firm’s brand and it will give your company a human face and demonstrate your expertise. Yet, content marketing […]
This month I’m delighted to be speaking to Zoe Bull, Marketing & Communications Director at Working Transitions. Here’s her 5 minutes with… What is your Marketing Background? My background is actually in sales and account management – I worked in Financial Services for a number of years and ‘fell’ into marketing when my son started […]
Most of us are regularly using email to directly reach our clients and prospective new clients. However, let’s be honest when a task becomes old hat we can sometimes fall into bad habits and forget the core strategies that can make our work effective. Email marketing is no different. And with the digital landscape changing […]
