The power of Video

Video can be a powerful tool for professional services firms. It allows you to convey complex messages simply whilst demonstrating your firm’s strengths and bringing your brand to life. Digital marketing expert James McQuivey estimates that a single minute of video content is worth the equivalent of an astounding 1.8 million words written on a […]

Marketing automation benefits for professional services firms

All rise for automation – the unsung hero of marketing strategies! These innovative platforms can accomplish a myriad of tasks efficiently, saving you precious time and money, and importantly better help you create opportunities for your customer-facing colleagues. Put simply, automation is the use of software platforms to automate both routine and complex marketing processes […]

The popularity of podcasts and what makes a good one

Since 2004 when they were first developed, Podcasts have soared in popularity, especially in the last 12 to 18 months. Research suggests that there are now over 525,000 active shows, 18.5 million episodes in 100 languages. Incredible numbers. But what makes a good Podcast, especially for professional services firms, and how can you create a […]

4 tips for writing a compelling case study

Within professional services, case studies are an incredibly effective piece of marketing collateral. By demonstrating your work and expertise alongside a client’s satisfaction, you can build your credibility and move prospective clients through your sales funnel, faster. According to Dimension Research, 90% of respondents who recalled reading case studies claimed that positive reviews influenced buying […]