Video can be a powerful tool for professional services firms. It allows you to convey complex messages simply whilst demonstrating your firm’s strengths and bringing your brand to life. Digital marketing expert James McQuivey estimates that a single minute of video content is worth the equivalent of an astounding 1.8 million words written on a […]
All rise for automation – the unsung hero of marketing strategies! These innovative platforms can accomplish a myriad of tasks efficiently, saving you precious time and money, and importantly better help you create opportunities for your customer-facing colleagues. Put simply, automation is the use of software platforms to automate both routine and complex marketing processes […]
This month I’m pleased to announce a new series where we interview professional services marketers about their careers and their thoughts on key trends, as well as asking them to share advice for their peers – all in 5 minutes! We begin the series with someone I am extremely proud of. Louise is now a […]
Are you maximising your presence on LinkedIn? Our favourite B2B platform has now got more than 630 million members – 21% of the entire global workforce – yet, despite its huge number of members, many people are still not using the platform to its full potential. Despite a growing number of small firms and independent […]
Let’s be honest, Twitter is an interesting world! We follow our favourite celebrities or footballers and we’ve winced at some of the stuff they’ve shared. A scandal hits and one of the first places we turn to is Twitter! We’ve also all had that sneaky look when our phone signal goes down, just to see […]
At South Thames Marketing we are proud to support our local communities. We are therefore delighted to announce that we will be supporting the Cancer Research Wolves Rugby side in 2019. The Wolves Rugby team are a 7’s Rugby Team set up to help raise awareness for Cancer Research UK in the growing sport of rugby […]
It’s not easy to get your voice heard in any sector. But in professional services – where competition is hotting up, and where you’re selling something that’s both complex and intangible – it’s an even bigger challenge. So, with everyone vying for the attention of your target market, how can you and your firm stand […]
Since 2004 when they were first developed, Podcasts have soared in popularity, especially in the last 12 to 18 months. Research suggests that there are now over 525,000 active shows, 18.5 million episodes in 100 languages. Incredible numbers. But what makes a good Podcast, especially for professional services firms, and how can you create a […]
Webinars have evolved dramatically over the last 15 years. Who remembers managing a webinar and praying that the cable wouldn’t accidentally be removed from your laptop which would immediately close the session for everyone?! Despite all of the new and innovative ways to connect with your audiences is there still a place for webinars in […]
Within professional services, case studies are an incredibly effective piece of marketing collateral. By demonstrating your work and expertise alongside a client’s satisfaction, you can build your credibility and move prospective clients through your sales funnel, faster. According to Dimension Research, 90% of respondents who recalled reading case studies claimed that positive reviews influenced buying […]
