This month I’m delighted to be speaking to Desire Stevens, Director of Marketing & Client Services, at The Pacific Institute, an organisation that specialises in creating mindsets for high performance. Here’s her 5 minutes with… What is your Marketing Background? My route into marketing has not been in the traditional sense. My background is actually […]
It’s no surprise how important content marketing is to professional services firms – it’s one of the best marketing investments a firm can make. It will let you forge a connection with your prospects while showcasing your firm’s brand and it will give your company a human face and demonstrate your expertise. Yet, content marketing […]
This month I’m delighted to be speaking to Zoe Bull, Marketing & Communications Director at Working Transitions. Here’s her 5 minutes with… What is your Marketing Background? My background is actually in sales and account management – I worked in Financial Services for a number of years and ‘fell’ into marketing when my son started […]
Most of us are regularly using email to directly reach our clients and prospective new clients. However, let’s be honest when a task becomes old hat we can sometimes fall into bad habits and forget the core strategies that can make our work effective. Email marketing is no different. And with the digital landscape changing […]
This month I’m delighted to be speaking to one of the most talented marketers that I have had the pleasure to manage, Claire Southern, who is now Senior Marketing Communications Executive at the recruitment firm Hydrogen Group. Here’s her 5 minutes with… What is your marketing background? Like a lot of people I know, I […]
Staying on top of what’s happening in the industry is important to us at South Thames Marketing and one of my favourite B2B conferences that I attend each year is the B2B Marketing Ignite conference. Last month I joined 1,499 other delegates at this year’s conference. One of the things I love about this event […]
This month I’m delighted to be speaking to Claire Rahmatallah, Director of Marketing at one of our clients, Sova Assessment. Claire is an experienced marketing leaders with huge amounts of professional services marketing experience. Here’s her 5 minutes with… What is your marketing background? I started my professional career at SHL and was lucky enough […]
Imagine writing the words ‘award winning’ in front of your company name. It’s a nice thought, and it’s more achievable than you might think. Winning, or even being shortlisted for an award raises awareness, enhances credibility, boosts team morale, attracts new talent and sets you apart from your competition. A recent study by Hendricks & […]
Account-based marketing (ABM) has seen a huge surge in recent years within the professional services industry, and it’s easy to see why. This highly focused strategy concentrates marketing resources on a clearly defined set of accounts and runs personalised campaigns specifically targeted directly at them. So, rather than casting your net wide in the hopes […]
This month I’m delighted to be speaking to Emily Poulton, newly appointed Senior Marketing Operations Manager at the Adecco Group. Emily is an outstanding digital marketer who is a 2x Marketo Champion (2017 and 2018) and winner of the 2018 Marketo Marketer of the Year. Here’s her 5 minutes with… What is your marketing background? […]
