This month I’m delighted to be speaking to Claire Rahmatallah, Director of Marketing at one of our clients, Sova Assessment. Claire is an experienced marketing leaders with huge amounts of professional services marketing experience. Here’s her 5 minutes with… What is your marketing background? I started my professional career at SHL and was lucky enough […]
Imagine writing the words ‘award winning’ in front of your company name. It’s a nice thought, and it’s more achievable than you might think. Winning, or even being shortlisted for an award raises awareness, enhances credibility, boosts team morale, attracts new talent and sets you apart from your competition. A recent study by Hendricks & […]
Account-based marketing (ABM) has seen a huge surge in recent years within the professional services industry, and it’s easy to see why. This highly focused strategy concentrates marketing resources on a clearly defined set of accounts and runs personalised campaigns specifically targeted directly at them. So, rather than casting your net wide in the hopes […]
This month I’m delighted to be speaking to Emily Poulton, newly appointed Senior Marketing Operations Manager at the Adecco Group. Emily is an outstanding digital marketer who is a 2x Marketo Champion (2017 and 2018) and winner of the 2018 Marketo Marketer of the Year. Here’s her 5 minutes with… What is your marketing background? […]
Video can be a powerful tool for professional services firms. It allows you to convey complex messages simply whilst demonstrating your firm’s strengths and bringing your brand to life. Digital marketing expert James McQuivey estimates that a single minute of video content is worth the equivalent of an astounding 1.8 million words written on a […]
All rise for automation – the unsung hero of marketing strategies! These innovative platforms can accomplish a myriad of tasks efficiently, saving you precious time and money, and importantly better help you create opportunities for your customer-facing colleagues. Put simply, automation is the use of software platforms to automate both routine and complex marketing processes […]
This month I’m pleased to announce a new series where we interview professional services marketers about their careers and their thoughts on key trends, as well as asking them to share advice for their peers – all in 5 minutes! We begin the series with someone I am extremely proud of. Louise is now a […]
Are you maximising your presence on LinkedIn? Our favourite B2B platform has now got more than 630 million members – 21% of the entire global workforce – yet, despite its huge number of members, many people are still not using the platform to its full potential. Despite a growing number of small firms and independent […]
Let’s be honest, Twitter is an interesting world! We follow our favourite celebrities or footballers and we’ve winced at some of the stuff they’ve shared. A scandal hits and one of the first places we turn to is Twitter! We’ve also all had that sneaky look when our phone signal goes down, just to see […]
At South Thames Marketing we are proud to support our local communities. We are therefore delighted to announce that we will be supporting the Cancer Research Wolves Rugby side in 2019. The Wolves Rugby team are a 7’s Rugby Team set up to help raise awareness for Cancer Research UK in the growing sport of rugby […]
