How well do you know your target market? Most people think they know who their audience is; however, with 60-70% of B2B marketers admitting that they don’t truly understand their buyers, without the data it’s just a guessing game in the dark. Having a properly thought out buyer persona (also known as a marketing persona) […]
Email use will top 3 billion users by 2020, yet successful email marketing isn’t just about the quantity of contacts you have stored in your database. Research continues to show that email marketing remains a powerful tool to be utilised in professional services marketing. And in this new era of GDPR, effective email list management […]
“If I’m honest, I need to improve my ‘personal brand’. I need people to see the real value I can bring.” We hear it all the time. Consultants recognise that to truly differentiate themselves they have to be seen as unique, relevant, and appealing to potential clients. They also recognise that social media is invaluable […]
“It’s possible to automate your marketing, really?” Well, you can automate most things today, can’t you? Whether your challenge is upping conversion, improving customer experience or aiding sales, it’s more than likely you can find an automated, ready-made marketing solution already out there. Every day there seems to be impressive new marketing technology entering the […]
18th July 2018 (Windsor, UK) – South Thames Marketing, the UK-headquartered professional services marketing consultancy, has today announced a partnership with US-based consultancy, No Regrets Marketing. The partnership has been developed to help professional services firms in the United States improve their lead generation efforts, both in the US and internationally. In a sector where […]
I’m delighted to share the news that we have today announced a partnership with US-based consultancy, No Regrets Marketing. The partnership has been developed to help professional services firms in the United States improve their lead generation efforts, both in the US and internationally. Mary Lafferty (founder of No Regrets Marketing) and I, previously worked […]
Another question we often get asked by clients! Well, as some of you may know, in the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the quality of leads, or potential customers, by attaching values to them based on their behaviour relating to their interest in your services. The […]
With GDPR taking over offices over the last few months, companies have had to make huge adjustments to marketing approaches. The legislation saw firms put in place fresh processes for obtaining new permissions, revisit privacy policies, rethink the way they contact new and existing customers, and completely overhaul how they manage data. All the changes […]
Unless you’ve been living under a rock for the last decade, you’ll know that social media has become a huge phenomenon. What started as a way to keep friends connected has snowballed into one of the biggest marketing channels of the 21st century. As social networks become more advanced and intricate, it can be hard […]
Social media has become a buzz-phrase that regularly occupies headlines. In 2018, it’s used just as much for marketing as it is for keeping friends connected. Yet, firms in the professional services industry can still fall into the misconception of thinking that their firm doesn’t need a social media presence; after all, what business can […]
