The popularity of podcasts and what makes a good one

Since 2004 when they were first developed, Podcasts have soared in popularity, especially in the last 12 to 18 months. Research suggests that there are now over 525,000 active shows, 18.5 million episodes in 100 languages. Incredible numbers. But what makes a good Podcast, especially for professional services firms, and how can you create a […]

4 tips for writing a compelling case study

Within professional services, case studies are an incredibly effective piece of marketing collateral. By demonstrating your work and expertise alongside a client’s satisfaction, you can build your credibility and move prospective clients through your sales funnel, faster. According to Dimension Research, 90% of respondents who recalled reading case studies claimed that positive reviews influenced buying […]

Maximising your content on LinkedIn

Since crossing the 500 million user threshold in 2017, LinkedIn continues to be the social media platform that professional services firms cannot ignore. More than half of LinkedIn’s users log in monthly – and 40% of them daily. Of this ever-expanding user base, 61 million are senior-level influencers and 40 million are in decision-making positions. […]

Using Video as part of your Content Strategy

If you’ve spent much time on traditional social media recently, you’ll have noticed the significant increase over the last year in the prevalence of videos. It’s not hard to work out why – we are constantly in front of our screens looking for ways to consume information. But what impact has this had on our […]

10 simple ways to improve your SEO

Let’s be honest we’ve probably all been exposed to information on SEO in some form over the last few years. As you’ll likely be aware SEO – Search Engine Optimisation – is the process of improving rankings in search engines. Google ranks websites it considers relevant and authoritative when a user searches a keyword and […]