CREATE CONTENT THAT CUTS THROUGH THE NOISE
It’s not easy to get your voice heard in any sector. But in professional services – where competition is hotting up, and where you’re selling something that’s both complex and intangible – it’s an even bigger challenge.
So, with everyone vying for the attention of your target market, how can your firm stand out?
By recognising that content is king.
Content lets you forge a connection with your prospects while showcasing your firm’s brand. It gives your company a human face and demonstrates your expertise.
But your competitors know this too. So the web is awash with white papers, films, blogs and case studies from professional services firms.
To cut through the noise, you need to make sure that your content is relevant, useful and genuinely engaging. And you need to share it at the right time, on the right channel (print media, social media, the web or events). That way, people will think of you when they’re ready to buy.
Areas we can help include:
It’s been a pleasure to work with Michael and his talented team at South Thames Marketing. I’ve been impressed with their ability to rapidly understand complex briefs, sculpting beautifully crafted yet punchy messages that can be delivered across multiple platforms. I’ve also been really impressed with the creativity and quality of their graphic design; it’s brought our brand and marketing collateral alive. I’d be happy to recommend them to any third party.
Ed Parsloe, Chief Executive, the OCM Group
We have been working with South Thames Marketing for just over a year now, and they have been invaluable in setting up our social media platforms and have helped us to create a professional, content driven and up to date online presence, as well as producing high quality, extremely well written blog content for us. They are a fantastic team to work with, keen to understand our business, are happy to take on board feedback and produce great content which is always approached with enthusiasm and delivered on time. Miad Healthcare would definitely recommend South Thames Marketing and they are a joy to work with.
Libby Ryan, Managing Director, Miad Healthcare