DEVELOP A BRAND IDENTITY THAT BRINGS YOUR COMPANY TO LIVE
For us, interrogating a client’s business to discover what makes it unique and differentiated is the branding logic. Turning that information into an enduring idea that makes people sit up, smile and take action is the magic.
Think of your favourite coffee shop. What makes you buy your Americano there every morning, instead of at the one next door? And what springs to mind when you think of that brand?
We’re not mind-readers, but we’ll wager it’s not the logo, or the colour of the sofas. More likely, it’s the way the barista starts making your drink when he sees you coming. Or the fact that they always keep a pile of free newspapers at the till, so you can grab one on your way out.
In other words, it’s the experience you have there as a customer that most influences how you feel about the brand.
Your brand identity is this and more. It’s an expression of your beliefs, values and how you do business. It’s your customer promise. And it’s the thing that makes you different from your competitors – and makes people want to do business with you, not with them.
Whether you’re launching a new professional services company, going it alone as a consultant or looking to improve the way people see your organisation, we can help you develop a brand identity that puts you on the road to success.
Working with South Thames Marketing has been an absolute pleasure. They combine a professional, knowledgeable approach with down to earth pragmatism and are genuine, nice people to work with. We used them for the set up and marketing launch of The Engaged Culture Company, where they designed the logo, website and PowerPoint templates to get us started. Not only that, they had a wealth of knowledge, hints and tips around social media campaigns which helped us enormously in the early stages. I would thoroughly recommend South Thames Marketing to anyone with similar business needs.
Sam Dawson, Founder & Director, The Engaged Culture Company
I highly recommend South Thames Marketing and Michael Gegg to any business looking for a rebrand or marketing materials. As the director and founder of KP&A, I was looking for a company that could really understand my business USP, mission and customer base and create logos, branding materials and a website that sold this clearly and compellingly. From the start of the design process until delivery of the project, Michael and his team worked tirelessly to understand and interpret what we were looking for and to procedure high quality, commercially-sharp and easy to use products in a time savvy fashion. Michael goes over and above – attending to every detail at each stage of the project to ensure that the customer gets what they are looking for. For my business, the partnership worked brilliantly! Thank you Michael!
Katherine Powell, Director, KP&A