Why Email newsletters are more important than ever

Oh, the email newsletter. That ‘task’ which always falls to the bottom of your marketing priorities. And the email that many regard as ‘pointless’. In this blog I’m going to attempt to fight its corner! Long live the newsletter… In this exciting world of social media and email sequences and workflows offered through marketing automation […]

5 minutes with… Desire Stevens, Director of Marketing & Client Services at The Pacific Institute

This month I’m delighted to be speaking to Desire Stevens, Director of Marketing & Client Services, at The Pacific Institute, an organisation that specialises in creating mindsets for high performance. Here’s her 5 minutes with… What is your Marketing Background? My route into marketing has not been in the traditional sense. My background is actually […]

5 minutes with… Zoe Bull, Marketing & Communications Director at Working Transitions

This month I’m delighted to be speaking to Zoe Bull, Marketing & Communications Director at Working Transitions. Here’s her 5 minutes with… What is your Marketing Background? My background is actually in sales and account management – I worked in Financial Services for a number of years and ‘fell’ into marketing when my son started […]

Email Marketing: 10 Friendly Reminders

Most of us are regularly using email to directly reach our clients and prospective new clients. However, let’s be honest when a task becomes old hat we can sometimes fall into bad habits and forget the core strategies that can make our work effective. Email marketing is no different. And with the digital landscape changing […]

5 minutes with… Claire Rahmatallah, Director of Marketing, Sova Assessment

This month I’m delighted to be speaking to Claire Rahmatallah, Director of Marketing at one of our clients, Sova Assessment. Claire is an experienced marketing leaders with huge amounts of professional services marketing experience. Here’s her 5 minutes with… What is your marketing background? I started my professional career at SHL and was lucky enough […]