4 tips for writing a compelling case study

Within professional services, case studies are an incredibly effective piece of marketing collateral. By demonstrating your work and expertise alongside a client’s satisfaction, you can build your credibility and move prospective clients through your sales funnel, faster. According to Dimension Research, 90% of respondents who recalled reading case studies claimed that positive reviews influenced buying […]

Maximising your content on LinkedIn

Since crossing the 500 million user threshold in 2017, LinkedIn continues to be the social media platform that professional services firms cannot ignore. More than half of LinkedIn’s users log in monthly – and 40% of them daily. Of this ever-expanding user base, 61 million are senior-level influencers and 40 million are in decision-making positions. […]

Using Video as part of your Content Strategy

If you’ve spent much time on traditional social media recently, you’ll have noticed the significant increase over the last year in the prevalence of videos. It’s not hard to work out why – we are constantly in front of our screens looking for ways to consume information. But what impact has this had on our […]

10 simple ways to improve your SEO

Let’s be honest we’ve probably all been exposed to information on SEO in some form over the last few years. As you’ll likely be aware SEO – Search Engine Optimisation – is the process of improving rankings in search engines. Google ranks websites it considers relevant and authoritative when a user searches a keyword and […]

Why Personas?

How well do you know your target market? Most people think they know who their audience is; however, with 60-70% of B2B marketers admitting that they don’t truly understand their buyers, without the data it’s just a guessing game in the dark. Having a properly thought out buyer persona (also known as a marketing persona) […]

List management – quality over quantity

Email use will top 3 billion users by 2020, yet successful email marketing isn’t just about the quantity of contacts you have stored in your database. Research continues to show that email marketing remains a powerful tool to be utilised in professional services marketing. And in this new era of GDPR, effective email list management […]