Webinars have evolved dramatically over the last 15 years. Who remembers managing a webinar and praying that the cable wouldn’t accidentally be removed from your laptop which would immediately close the session for everyone?! Despite all of the new and innovative ways to connect with your audiences is there still a place for webinars in […]
Within professional services, case studies are an incredibly effective piece of marketing collateral. By demonstrating your work and expertise alongside a client’s satisfaction, you can build your credibility and move prospective clients through your sales funnel, faster. According to Dimension Research, 90% of respondents who recalled reading case studies claimed that positive reviews influenced buying […]
As a marketing function, having direction, buy in from senior stakeholders and clear objectives is crucial. A key component of this is your marketing plan – setting out not only your goals but the activities that will achieve them. As we close out 2018, we’ve highlighted below some of the key things to remember when […]
Since crossing the 500 million user threshold in 2017, LinkedIn continues to be the social media platform that professional services firms cannot ignore. More than half of LinkedIn’s users log in monthly – and 40% of them daily. Of this ever-expanding user base, 61 million are senior-level influencers and 40 million are in decision-making positions. […]
If you’ve spent much time on traditional social media recently, you’ll have noticed the significant increase over the last year in the prevalence of videos. It’s not hard to work out why – we are constantly in front of our screens looking for ways to consume information. But what impact has this had on our […]
Let’s be honest we’ve probably all been exposed to information on SEO in some form over the last few years. As you’ll likely be aware SEO – Search Engine Optimisation – is the process of improving rankings in search engines. Google ranks websites it considers relevant and authoritative when a user searches a keyword and […]
So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results LinkedIn’s Sponsored Content is a great way of getting your brand in front of your target audience at the right time. If used effectively, it can be used to build brand awareness, […]
In the world of digital marketing, you only have 7 seconds to convince a potential client to stay on your website. Therefore, the importance of making a good first impression is crucial. For most of your digital campaigns however, it will not be your ‘website’ that will be your visitors’ main entry point but your campaign […]
How well do you know your target market? Most people think they know who their audience is; however, with 60-70% of B2B marketers admitting that they don’t truly understand their buyers, without the data it’s just a guessing game in the dark. Having a properly thought out buyer persona (also known as a marketing persona) […]
Email use will top 3 billion users by 2020, yet successful email marketing isn’t just about the quantity of contacts you have stored in your database. Research continues to show that email marketing remains a powerful tool to be utilised in professional services marketing. And in this new era of GDPR, effective email list management […]
