7 tips for successful marketing automation

“It’s possible to automate your marketing, really?” Well, you can automate most things today, can’t you? Whether your challenge is upping conversion, improving customer experience or aiding sales, it’s more than likely you can find an automated, ready-made marketing solution already out there. Every day there seems to be impressive new marketing technology entering the […]

South Thames Marketing and No Regrets Marketing join forces to support professional services firms in the US

I’m delighted to share the news that we have today announced a partnership with US-based consultancy, No Regrets Marketing. The partnership has been developed to help professional services firms in the United States improve their lead generation efforts, both in the US and internationally. Mary Lafferty (founder of No Regrets Marketing) and I, previously worked […]

What is Lead Scoring and why should you use it?

Another question we often get asked by clients! Well, as some of you may know, in the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the quality of leads, or potential customers, by attaching values to them based on their behaviour relating to their interest in your services. The […]

Email marketing is not dead

With GDPR taking over offices over the last few months, companies have had to make huge adjustments to marketing approaches. The legislation saw firms put in place fresh processes for obtaining new permissions, revisit privacy policies, rethink the way they contact new and existing customers, and completely overhaul how they manage data. All the changes […]

Maximising your LinkedIn profile

Unless you’ve been living under a rock for the last decade, you’ll know that social media has become a huge phenomenon. What started as a way to keep friends connected has snowballed into one of the biggest marketing channels of the 21st century. As social networks become more advanced and intricate, it can be hard […]

What makes a good landing page?

Landing pages are an important part of any marketing mix, but especially marketing campaigns that are focused on inbound leads. The impact of generating clicks through adverts or traction on social is often lost if potential leads are directed to a home page rather than a focused ‘landing page’. Landing pages enable firms to display […]

My marketing must-haves

One of my favorite articles in People is always the “What’s In Your Bag” feature. I like to see the must-haves and go-to’s of celebrities, and finding out what we do (and most often do not) consider our essentials. Along those lines I started thinking about my must-haves as a marketing professional– while most of these don’t […]