At South Thames Marketing, we understand the value of generating high-quality leads. Without them, you won’t win new clients and your revenue won’t grow.

But how do you find and reach your target audience, without spending (or wasting) too much time and money? And how can you make sure that the people who visit your web or social media site are truly interested in what your firm has to offer?

Generating high-quality leads is about identifying, attracting, nurturing and qualifying prospects to the point where they trust you and your company. Then (and only then) can you pass them on to your sales and consulting teams as ‘qualified opportunities’.

We’ve learnt which activities (and supporting technologies) will get you to that point – and which will fail. In our view, logic acquires customers; magic keeps them. Acquiring two customers who spend five times a year is significantly more valuable than winning ten customers who spend once.

Areas we can help include:

• Developing a demand generation strategy
• Creating great content
• Developing campaigns
• Supporting your MarTech procurement
• Helping you with pay-per-click (PPC) advertising
• Devising and managing events and webinars
• Advising on email marketing
• Writing your business development emails
• Managing social media
• Advising on engagement marketing
• Selling through social media
• Website consulting