Quite rightly, CEOs expect their marketing teams to provide quantifiable evidence that the money they’re spending is bringing solid business results. But proving that can be challenging.
Say, for example, you tell your leadership team that a recent report has had 1,000 downloads. What does that actually tell them about the impact it’s made in the market?
If, though, you tell them that a quarter of the downloads are from Fortune 500 companies and a fifth are from the FTSE 250, including 75 in your target sector; and that as a result, the sales team has secured 11 meetings with a pipeline value of $200k – well, then you’re talking their language.
At South Thames Marketing, we can help you interpret your data to see if and how your strategy is driving growth, what’s working and what isn’t and how you can get a better return.
Once you have this data, you can use it to tell a compelling story to your leadership teams – as well as make smarter marketing decisions in the future.
All of which will mean your leaders take you more seriously, you get more budget and your business makes more money.
Areas we can help include:
- Carrying out marketing analytics
- Interpreting your data
- Measuring your return on investment
- Advising on what to measure (KPIs)
- Suggesting how to present a story to your leaders
- Planning and analysing your budgets