Social Media Management

Take the hassle out of managing your social media

To some, social media remains a nice to do. However, the facts do not lie; there are over 3 billion Internet users and over 2 billion of these users have active social media accounts. Social media is integral to any successful marketing strategy.

And the most successful professional services firms are using social media to:

  • Increase brand awareness
  • Improve brand loyalty
  • Promote thought leadership and events
  • Generate higher converting leads
  • Provide richer customer experiences
  • Increase inbound traffic
  • Decrease marketing costs
  • Find out what competitors are doing
  • And perhaps most importantly, build relationships.

At South Thames Marketing, we offer hands free social media management to take the hassle out of managing your social media. We can take care of everything for you, ensuring that you have the best quality engagement and customer interactions, without the pressure of managing everything on your own or the cost and commitment of hiring a permanent resource.

Our services include:

Target audience profiling – understanding your target audience is key to everything we do. As part of the on-boarding process we will actively identify all aspects of your target audience – from which social platforms they are most active on, to the type of content that they will engage with.

Social media audit – our team will conduct a full audit of your social media accounts including bios, branding and company profiles to ensure consistency.

Competitor performance analysis – we will review the type of content that your competitors are sharing and review your current social performance vs. theirs.

Historical performance analysis – before we go live we will review your social metrics, what’s working and what’s not, so that we can create your first month’s social strategy.

Social media dashboard set up – we will create your own personalised dashboard that you can log in to whenever you need to, allowing you to access real-time and historical reporting, providing you with total transparency.

High quality daily content creation – we will post your own content (blogs, news, white papers, e-books, event promotions etc) on a daily basis to your social feeds, together with relevant 3rd party content, from both your company accounts, together from personal accounts of named stakeholders.

Audience growth – we will undertake a number of tactics to significantly build your Twitter (and Instagram if needed) social media following.

Content creation – In our Pro and Prospector package we will write you a thought leadership blog per month – we can do more. Each month we will conduct a blog planning meeting to review topics, upcoming events or any other area that you feel would be important to write about.

Linkedin 1st Connection growth and nurturing – In our Prospector package we will connect you with your target buyers on LinkedIn and then keep the new connections we gain for you, updated with your relevant content and invitations to events.

Reporting and analysis – You will have access to a social media dashboard whenever you need it showing you all of the social media stats and analysis. We will also provide you with a full monthly report that summarises all of the social media activity, but also, your Google Analytics data too.

 

Our monthly packages:

* A one-off set-up fee of £295 + VAT is required for each of our packages. This set-up fee includes:

  • Target audience profiling
  • Social media audit
  • Optimisation of social accounts
  • Competitor performance analysis
  • Historical performance analysis
  • Optimisation of social accounts
  • Social media dashboard set-up
Interested? Get in touch