Staying on top of what’s happening in the industry is important to us at South Thames Marketing and one of my favourite B2B conferences that I attend each year is the B2B Marketing Ignite conference. Last month I joined 1,499 other delegates at this year’s conference. One of the things I love about this event […]
Account-based marketing (ABM) has seen a huge surge in recent years within the professional services industry, and it’s easy to see why. This highly focused strategy concentrates marketing resources on a clearly defined set of accounts and runs personalised campaigns specifically targeted directly at them. So, rather than casting your net wide in the hopes […]
In their 2017 benchmarking survey, ITSMA found that, “87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, strong majorities say that ABM drives improvement in the “Three R’s” of strategic marketing: Reputation, Relationships, and Revenue.” This is because of the power of personalisation.