4 tips for writing a compelling case study

Within professional services, case studies are an incredibly effective piece of marketing collateral. By demonstrating your work and expertise alongside a client’s satisfaction, you can build your credibility and move prospective clients through your sales funnel, faster. According to Dimension Research, 90% of respondents who recalled reading case studies claimed that positive reviews influenced buying […]

Using Video as part of your Content Strategy

If you’ve spent much time on traditional social media recently, you’ll have noticed the significant increase over the last year in the prevalence of videos. It’s not hard to work out why – we are constantly in front of our screens looking for ways to consume information. But what impact has this had on our […]