Are you maximising your presence on LinkedIn? Our favourite B2B platform has now got more than 630 million members – 21% of the entire global workforce – yet, despite its huge number of members, many people are still not using the platform to its full potential. Despite a growing number of small firms and independent […]
LinkedIn has just launched a major overhaul of its company pages, and we have everything you need to do. There are more app features for admins and ‘Know and Grow’ analytics, but the most exciting feature is the new Content suggestions. They provide instant access to trending posts, so you can share the things your […]
Since crossing the 500 million user threshold in 2017, LinkedIn continues to be the social media platform that professional services firms cannot ignore. More than half of LinkedIn’s users log in monthly – and 40% of them daily. Of this ever-expanding user base, 61 million are senior-level influencers and 40 million are in decision-making positions. […]
So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results LinkedIn’s Sponsored Content is a great way of getting your brand in front of your target audience at the right time. If used effectively, it can be used to build brand awareness, […]
Unless you’ve been living under a rock for the last decade, you’ll know that social media has become a huge phenomenon. What started as a way to keep friends connected has snowballed into one of the biggest marketing channels of the 21st century. As social networks become more advanced and intricate, it can be hard […]
