5 minutes with… Claire Rahmatallah, Director of Marketing, Sova Assessment

This month I’m delighted to be speaking to Claire Rahmatallah, Director of Marketing at one of our clients, Sova Assessment. Claire is an experienced marketing leaders with huge amounts of professional services marketing experience. Here’s her 5 minutes with… What is your marketing background? I started my professional career at SHL and was lucky enough […]

7 tips for successful marketing automation

“It’s possible to automate your marketing, really?” Well, you can automate most things today, can’t you? Whether your challenge is upping conversion, improving customer experience or aiding sales, it’s more than likely you can find an automated, ready-made marketing solution already out there. Every day there seems to be impressive new marketing technology entering the […]

What is Lead Scoring and why should you use it?

Another question we often get asked by clients! Well, as some of you may know, in the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the quality of leads, or potential customers, by attaching values to them based on their behaviour relating to their interest in your services. The […]

What makes a good landing page?

Landing pages are an important part of any marketing mix, but especially marketing campaigns that are focused on inbound leads. The impact of generating clicks through adverts or traction on social is often lost if potential leads are directed to a home page rather than a focused ‘landing page’. Landing pages enable firms to display […]

What is an MQL and why are they important?

It’s a question we are getting asked more and more by clients and prospective clients.  Is it just the latest jargon? Is it important? Can we ignore? Well, this piece of ‘jargon’ is actually extremely valuable, especially in professional services. So, let start with the what it is. An ‘MQL’ is an acronym for a […]