Most of us are regularly using email to directly reach our clients and prospective new clients. However, let’s be honest when a task becomes old hat we can sometimes fall into bad habits and forget the core strategies that can make our work effective. Email marketing is no different. And with the digital landscape changing […]
This month I’m delighted to be speaking to Emily Poulton, newly appointed Senior Marketing Operations Manager at the Adecco Group. Emily is an outstanding digital marketer who is a 2x Marketo Champion (2017 and 2018) and winner of the 2018 Marketo Marketer of the Year. Here’s her 5 minutes with… What is your marketing background? […]
In the world of digital marketing, you only have 7 seconds to convince a potential client to stay on your website. Therefore, the importance of making a good first impression is crucial. For most of your digital campaigns however, it will not be your ‘website’ that will be your visitors’ main entry point but your campaign […]
“It’s possible to automate your marketing, really?” Well, you can automate most things today, can’t you? Whether your challenge is upping conversion, improving customer experience or aiding sales, it’s more than likely you can find an automated, ready-made marketing solution already out there. Every day there seems to be impressive new marketing technology entering the […]
Another question we often get asked by clients! Well, as some of you may know, in the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the quality of leads, or potential customers, by attaching values to them based on their behaviour relating to their interest in your services. The […]
Landing pages are an important part of any marketing mix, but especially marketing campaigns that are focused on inbound leads. The impact of generating clicks through adverts or traction on social is often lost if potential leads are directed to a home page rather than a focused ‘landing page’. Landing pages enable firms to display […]
It’s a question we are getting asked more and more by clients and prospective clients. Is it just the latest jargon? Is it important? Can we ignore? Well, this piece of ‘jargon’ is actually extremely valuable, especially in professional services. So, let start with the what it is. An ‘MQL’ is an acronym for a […]
