Tag: Marketing planning

The new year is all about thinking afresh, new starts and resolutions, and your marketing is of course no exception. Creating a marketing plan in professional services is always challenging – prospective clients are expecting more for less, and competition has never been so great. So, I thought I’d share a few thoughts on the […]

As a marketing function, having direction, buy in from senior stakeholders and clear objectives is crucial. A key component of this is your marketing plan – setting out not only your goals but the activities that will achieve them. As we close out 2018, we’ve highlighted below some of the key things to remember when […]