Are you maximising your presence on LinkedIn? Our favourite B2B platform has now got more than 630 million members – 21% of the entire global workforce – yet, despite its huge number of members, many people are still not using the platform to its full potential. Despite a growing number of small firms and independent […]
Let’s be honest, Twitter is an interesting world! We follow our favourite celebrities or footballers and we’ve winced at some of the stuff they’ve shared. A scandal hits and one of the first places we turn to is Twitter! We’ve also all had that sneaky look when our phone signal goes down, just to see […]
If one thing is for certain, it is that the general trend for Social Media Marketing this year will be to focus back on actually ‘being sociable’ as a brand. Efficient communication with your clients and building relationships and loyalty are key. Companies must go back to be more human and relatable. Audio and visual […]
LinkedIn has just launched a major overhaul of its company pages, and we have everything you need to do. There are more app features for admins and ‘Know and Grow’ analytics, but the most exciting feature is the new Content suggestions. They provide instant access to trending posts, so you can share the things your […]
Since crossing the 500 million user threshold in 2017, LinkedIn continues to be the social media platform that professional services firms cannot ignore. More than half of LinkedIn’s users log in monthly – and 40% of them daily. Of this ever-expanding user base, 61 million are senior-level influencers and 40 million are in decision-making positions. […]
So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results LinkedIn’s Sponsored Content is a great way of getting your brand in front of your target audience at the right time. If used effectively, it can be used to build brand awareness, […]
“If I’m honest, I need to improve my ‘personal brand’. I need people to see the real value I can bring.” We hear it all the time. Consultants recognise that to truly differentiate themselves they have to be seen as unique, relevant, and appealing to potential clients. They also recognise that social media is invaluable […]
Unless you’ve been living under a rock for the last decade, you’ll know that social media has become a huge phenomenon. What started as a way to keep friends connected has snowballed into one of the biggest marketing channels of the 21st century. As social networks become more advanced and intricate, it can be hard […]
