Why Renaissance Man can teach us a thing or two about marketing

Leonardo da Vinci and Michelangelo are not names you’d typically associate with marketing. Regarded today as the highest examples of what a Renaissance was, they are also two people who could teach us a great deal about how to excel in professional services marketing. Why?

Well, the answer lies in magic and logic. Between them, both men were painters, sculptors, philosophers and poets. But, they were also engineers, mathematicians and physicists. And it’s this mix of magic and logic that can teach us a great deal about how to build and execute world-class marketing strategies.

Let’s take strategy itself. How many times have you sat in meetings where you’ve spent hours endlessly discussing where your company currently is and how the current plan is performing. Instead, think about how excited your teams are whenever they are thinking about, tasked with or debating where your company might go or what it might look like in five years. In other words, the magic of strategy should always be given its place at the top table.

Think about how excited your teams are whenever they are thinking about, tasked with or debating where your company might go or what it might look like in five years.

How about your digital transformation journey? There’s no question that website development, pay per click and SEO, for example, are a vital part of the marketing mix. For us, these represent the logic of digital. It’s only when combined with the magic of customer journey mapping, prototyping and user experience design (to name but three), that digital transformation truly comes to life.

At South Thames we are very clear that the logic of brand identity is discovering what makes it unique and differentiated. But that work is nothing if not married with the magic of transforming that process into an enduring idea that will make people sit up, smile and take action. And finally, as we all know, logic acquires customers, but it’s magic that keeps them.

We exist to help professional services companies turbocharge their growth. Over time, we’ve learned that the only real way to do this is to apply logic and magic to every problem we’re given.

We exist to help professional services companies turbocharge their growth. Over time, we’ve learned that the only real way to do this is to apply logic and magic to every problem we’re given. Use one, and you give yourself less than half the chance to succeed. Use both and ideas flourish, people get excited, and brands and companies grow.

Perhaps our Renaissance friends should have added marketing expertise to their impressive CVs.