Collaboration between HR, recruitment and marketing is becoming increasingly more important and necessary.

All three functions play an important role in building your company’s brand. Yet, if all three functions are not joined up, the damage can be significant.

While the execution of your employer and consumer branding efforts might look very different, in terms of who you’re trying to reach; the messaging, and the outcomes you’re trying to achieve, should ultimately complement each other.

If done right, both your customers and prospective employees will appreciate the value of your brand as a whole, and feel good about building a relationship with you.

However, getting these departments working together isn’t always easy. The willingness to help is often there but “making it happen” in the real world, is not so straightforward, due to:

  • Day to day deliverables taking precedent;
  • Conflicting objectives and perspectives about issues and ways of operating;
  • Clarity of roles and a shared understanding of others purpose is not always clear;
  • The focus tending to be revolving around operational transactions rather than developing relationships for the future.


South Thames Marketing and HR Curator have teamed up to develop “Win Win” – a structured one-day workshop that enables HR, recruitment and marketing functions to:

  • Search for new innovative ideas or ways of working;
  • Review successes and difficulties of the current working relationship;
  • Encourage clear communication about the expectations that each function has from each other;
  • Jointly plan specific actions that will shape a successful future.

The Programme

The Win Win one-day workshop is split into three stages:

Stage 1: Building a better understanding (The history and present position of the collaborative relationship)

Stage 2: Building a better partnership (Exploring relationships through business issues)

Stage 3: Building future success together (Developing action plans for the future)

Each of these stages are unpinned by:

  • A Team Contract that outlines how the groups want these sessions to be run;
  • Ongoing reference to the tools, techniques and models that have been developed from extensive research into what makes effective collaborative teams. These tools, techniques and models will be shared during the process so that they can be used either during or after the various stages of the programme by the groups themselves.

Each stage has been carefully designed to bring out action points that the team can ultimately take forward with responsibilities, actions and timescales identified.



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